A Transition from Traditional to Contemporary Marketing

Throughout this week, I continued connecting with marketing professionals on LinkedIn and emailing professionals about their willingness to conduct a research interview with me. After a few days, I received a LinkedIn message from Ms. Sohana O’Hare, Senior Manager of Corporate Communications at AT&T’s Global Marketing Organization, and she expressed her willingness to be interviewed. We have a date set for this Thursday, and I cannot wait to learn more about her experiences in the field.

This week, I also continued conducting research for my original work. Before I begin step two of my original work, I needed to research the fundamental elements of an effective strategic marketing plan. I discovered an article that discussed this concept and was able to learn a lot about different marketing models for e-marketing strategy: the Four P’s, Porter’s Five Forces, and the SWOT analysis. Outside of this, the article also discussed the transition from traditional to contemporary marketing. I was able to compare traditional media marketing forms (commercials, radio ads, billboards, and corporate gifts) with e-marketing media forms (social media, websites, email marketing, and online advertisements) in order to gain a better understanding of how marketing has been affected in this new digital era.

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