Mrs. Lacy Edmondson received her Bachelor of Arts degree in American Studies at the University of Texas at Austin and has since been a proud Longhorn. She went on to work in the areas of public relations and events, brand building for various different accounts, beginning primarily with beauty accounts such as John Frieda Hair-care, Warren-Tricomi Salon, The Cosmetic Market, and Jeni Lee Cosmetics before shifting her focus to luxury lifestyle accounts such as the Morgans Hotel Group, Gucci, Swarovski, Hotel ICON, and New York Times Style Magazine T:Style. In 2015, Mrs. Edmondson began her work for Kendra Scott in Austin as Corporate Events Manager and later became the Director of Special Events. Now, she is the Senior Director of Experiential Marketing at Kendra Scott, where she leads a team of four incredible individuals and manages areas such as press, events, retail marketing, philanthropy, and the campus ambassador program. 

 

At heart, Mrs. Edmondson is a storyteller, communicating and presenting the incredible missions and stories behind various brands she has worked with. She is passionate about building meaningful connections with customers, or whoever else it may be, and she is dedicated to spreading Kendra Scott’s impactful message of changing the community and the world.

 

Mrs. Edmondson carries an immense amount of knowledge and wisdom about the field of marketing, and I am so grateful and excited for this wonderful opportunity to learn more from her this semester!