Getting Used to a New Normal

This past week was our second full week of online learning, and I feel like I am finally getting used to things. I have been managing all of my classes and have realized that although the workload is the same, there is definitely a lot more flexibility in completing our assignments. I was able to work on my Final Product a lot more this week as I worked on finishing my research about the financial projection section and outlined a few other components of my plan. I first took a look at things like revenue streams, paying specific attention to data that shows a constant unit cost over time versus a percent of the revenue stream over time. I also researched other components such as direct costs versus expenses, assets, a UBIT forecast, online sales tax, dividend payments, and cash flow assumptions. I spoke with Ms. George this week to discuss all of these parts of the financial projection and was able to ask questions I had about my research. We talked about how when creating my revenue projections, I need to keep in mind seasonal trends, my fundraising goal, and offsetting my expenses. Ms. George placed emphasis on seasonal market trends, talking specifically about how sales are affected by things like holidays and times of crisis. We also discussed the major differences between direct costs and expenses (indirect costs), looking at where advertising costs fit in. She gave me great insight into data tracking on WordPress with Google Analytics in terms of analyzing traffic into my online site as well.