Exploring the World of Marketing

Source: https://www.kayesmith.com/managing-your-marketing-in-one-place/

Week five of online school has definitely been very productive as I have made a lot of progress on my Final Product and spoke with both Mr. Cunningham and Ms. George over the phone. I was able to speak with Mr. Cunningham on Tuesday, and he told me a lot about what Oportun is doing during this time of crisis. He mentioned the importance of maintaining Oportun’s mission and the role companies have in remaining proactive during this time. We were also able to discuss my financial plan part of my Final Product as I went over what I had added for my revenue and costs calculations. I was also able to speak with Ms. George on Friday about my final phase of my Final Product, the marketing campaign. I ran through some of the ideas I had, such as creating a promotional video highlighting the company mission and putting together a hypothetical social media page. Ms. George spoke with me about the importance of reaching my audience through a variety of different channels and showcasing in detail where a donor's money will be going to. I did a little more planning in regards to my marketing campaign and am excited to start getting creative with it.